Watch on-demand webinar 

Expand to Europe: SCALING YOUR CRAFT BEVERAGE BRAND

Discover the key to unlocking the European market for your craft beverage brand with industry experts operating across borders. 

 

 

Export to Europe: SCALING YOUR CRAFT BEVERAGE BRAND

 During the webinar you will:

Discover key insights of navigating the European regulatory landscape to ensure smooth market entry.

Explore tactics for establishing distribution networks across Europe's B2B and B2C markets for maximum reach.

Get the chance to hear answers questions on how to make your brand available for the European audiences.

MEET THE SPEAKERS

JOHAN KERSTEN 

Johan-Pro 2

EUROPEAN AREA DIRECTOR
LUCIE DRINKS

Johan Kersten is a seasoned serial entrepreneur in the spirits industry, dedicated to nurturing brands and driving growth across the European market. With an illustrious background in mixology, Johan understands the pulse of the on-trade scene and excels in brand development within this dynamic environment. His comprehensive expertise was honed during six transformative years at an esteemed Dutch genever distillery, where he mastered the art of distilling, blending, sourcing, packaging, and expanding into lucrative export markets.

Currently at the helm of Lucie Drinks and Jolie Imports, Johan strategically navigates complex market landscapes, orchestrating successful distribution channels and amplifying product visibility. Leveraging over 25 years of immersive experience in the alcohol industry, Johan brings a wealth of knowledge, including overcoming personal challenges such as navigating bankruptcy—a testament to his resilience and innovative approach to business.

SØREN HANSEN

US WEBINAR _Søren 2

SALES DIRECTOR
BEMAKERS

Søren Hansen serves as the Sales Director at Bemakers, focusing on direct distribution solutions for beverage brands expanding in Europe.

During his time with Bemakers, he has helped numerous beverage brands develop go-to-market and distribution strategies in the diverse, European beverage landscape. Søren has a commercial background building strategic partnerships in both the spirits and tech industry.

Bemakers is the trusted partner for ambitious alcohol brands seeking global expansion. The company simplifies distribution by automating complex excise duties, tax, customs, and shipping procedures, allowing clients to focus on crafting and marketing exceptional products.

With a growing roster of over 150 alcohol brands, Bemakers is the preferred choice for stress-free international distribution.

AGENDA:

Introduction to the European Market

Overview of the European market landscape for craft sprits brands, highlighting the potential for growth and the unique opportunities.

Navigating Regulatory Requirements​

Detailed guidance on the regulatory environment across Europe, including necessary certifications, labeling requirements, and how to ensure compliance

Building Your Distribution Network​

Strategies for establishing both B2B and B2C distribution channels in Europe, including tips for identifying and partnering with the right distributors. 

Bemakers, 2024