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Top 5 Secrets to Thriving on Amazon as a Beverage Brand

Discover the key to unlocking the power of Amazon in Europe for your beverage brand with 5 tips from industry experts. 

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Top 5 Secrets to Thriving on Amazon as a Beverage Brand

This webinar provides you with insights on the top five considerations all beverage brand owners go through do before embarking on an Amazon journey. 

Key learnings from the webinar: 

How to start evaluating Amazon’s fit with your strategy and set goals and timelines.

Insights into how Amazon’s reach and targeted campaign opportunities can help you to leverage your brand.

Guidance on working efficiently with excise tax compliance and expanding off-platform opportunities

WEBINAR AGENDA:

1. Evaluating Fit with Your Market Strategy

Learn how to evaluate whether Amazon should be part of your sales channel mix by assessing its potential to meet your business objectives, resource capabilities and alignment with your go-to-market strategy

2. Understanding Success Metrics

Understand establishing achievable sales targets and timelines to manage expectations and ensure a sustainable growth path on Amazon. 

3. Maximizing Market Reach

Discover how to leverage Amazon’s reach and advanced advertising tools to create effective campaigns that target your ideal customers and boost sales.

4. Navigating Excise Tax Compliance for Beverage Brands​

Identify common challenges related to excise taxes for beverage brands and learn how to overcome them to maintain compliance and optimize your Amazon sales process.​

5. Expanding Off-Platform Opportunities

Learn how to integrate your Amazon strategy with broader e-commerce and social media efforts to create a cohesive brand presence. Discover tactics for driving traffic to websites and Amazon listings from other platforms, enhancing customer engagement.

6. Q&A Session

Get the chance to ask your questions directly from the speakers.

PRESENTED BY:

bemakers logo dark blue (3)

Bemakers is the trusted partner for ambitious alcohol brands seeking global expansion. The company simplifies distribution by automating complex excise duties, tax, customs, and shipping procedures, allowing clients to focus on crafting and marketing exceptional products.

With a growing roster of over 150 alcohol brands, Bemakers is the preferred choice for stress-free international distribution.

VISIT BEMAKERS >>

HIG_Logo_Secondary

For over 60 years, Highlands has been a trusted partner in driving revenue growth through comprehensive sales and marketing support.

By integrating services across various industries, categories, and countries, Highlands combines short-term tactics with long-term strategies to provide a sustainable growth model.

Their extensive expertise and knowledge ensure clients achieve both immediate results and enduring success. 

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MEET THE SPEAKERS:

speaker StuSTU CONROY

DIRECTOR OF INNOVATION AND ECOMMERCE
HIGHLANDS

Stu Conroy embarked on his entrepreneurial journey in 2000 with the founding of Activ8, a company dedicated to selling tech accessories globally through multiple channels. Setting up a factory in Guangzhou, China in 2025, Stu mastered the crucial elements from the factory floor to sales.

Over the years, Stu has built a reputation for leveraging innovative strategies to achieve international success in e-commerce. Currently, he plays a pivotal role in Highlands' senior leadership team, spearheading innovation, and e-commerce initiatives. His mission is to help clients navigate and capitalise on new platforms and territories, driving growth and expanding market reach.

His strategic vision and deep understanding of e-commerce dynamics have positioned Highlands at the forefront of multichannel deployment.

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speaker OliverOLIVER STANNARD

HEAD OF PAID MEDIA | EUROPE
HIGHLANDS

With a passion for business inspired by family members, Ollie ventured into e-commerce during his teenage years, launching several successful businesses. In 2018, he joined Activ8, which was acquired by Highlands in 2021, bringing his innovative strategies to the forefront.

As Head of Paid Media at Highlands' European office, Ollie oversees all paid spending activities. Initially focusing on Amazon marketing, he expanded the team's capabilities to include Meta and Google. His work with the performance marketing team has significantly improved traffic and campaign efficiency.

His leadership has led to remarkable growth, positioning his clients for unparalleled success in the dynamic digital landscape.

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maria squareMARIA ERIKSEN-JENSEN

CHIEF MARKETING OFFICER
BEMAKERS

Maria is an accomplished Chief Marketing Officer at Bemakers, with extensive experience in digital and commercial transformation, digital marketing as well as revenue operations. She works closely with the Bemakers brand partners on developing their activation strategies, including activating on Amazon, Nordic monopolies, and owned channels. With a robust background in both marketing and business development, she excels at identifying market opportunities and crafting strategies that resonate with customers.

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nadia.profilepic_squareHOST: NADIA LAMOND

CUSTOMER SUCCESS MANAGER
BEMAKERS

Nadia LaMond is a seasoned Customer Success Manager at Bemakers, where she excels in fostering strong client relationships and driving customer satisfaction within the alcohol distribution industry. With extensive experience in global sales, marketing, and strategic planning from her previous roles in the fashion and publishing industries, Nadia brings a wealth of expertise in account management, digital marketing, and stakeholder engagement. 

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Bemakers, 2024