Unlock new growth opportunities for your beverage brand through influencer marketing.
Gain industry experts' insights on how to build strong collaborations and adapt to the emerging trends. Get ready to take advantage of the key strategies and practical tactics that will define influencer marketing success in 2025.
Influencer marketing can be a game-changer for boosting brand visibility and reaching new audiences. But without the right approach, it’s easy to miss the mark. Learn how to sidestep common mistakes and maximize your influencer strategy’s impact.
Key learnings from the webinar:
![]() |
Learn the essentials of influencer marketing and why it's crucial for beverage brands. |
![]() |
Gain insights on building successful influencer collaborations from both brand and influencer perspectives. |
![]() |
Explore the latest trends in social media marketing for 2025 and how to stay ahead of the competition. |
Discussion on the key to social media engagement and why influencer marketing is essential for beverage brands. Additionally, practical advice will be provided on the do's and don'ts for using social media to engage with your audience effectively across the platforms.
We will explore how brands can work effective with influencers and focusing on whether to use an agency or find influencers independently. Mads Schytte will share insights on what has worked best for him as an influencer over the past 15 years and tips on leveraging platforms like TikTok, Instagram, and Facebook - especially if brands are maintaining their own profiles on these channels.
Looking to the future, this section will explore where influencer marketing is heading in 2025, including upcoming trends and platforms that will shape beverage brands marketing strategies. Attendees will receive actionable insights on how to stay ahead of these changes and how the brands can efficiently activate influencer collaborations in an evolving digital landscape.
The participants will get a chance to ask their questions directly from the speakers.
Mads Schytte is a seasoned social media expert with over 15 years of experience. He is the founder of "Whiskytossen" and "Mad & Monopolet," both launched in 2019. Previously, he co-founded the successful food blog Gastromand before going solo to create content reflecting his passions for whisky, food, travel, and family life. Today, "Whiskytossen" is one of Denmark’s leading whisky profiles on Instagram, attracting a loyal community of whisky enthusiasts who share Mads' belief that whisky is for everyone. Skål and welcome!
Søren Krogh Sørensen is the Director of Global Brand Advisory at Bemakers, where he guides brand partners through European market activation and supports the on-trade community’s growth. With over 20 years in the beverage industry, including 19 years in high-end bars and a decade in brand development, Søren brings extensive expertise in fostering connections between brands and their audience. His leadership at Bemakers Trade is key to advancing innovative distribution solutions for ambitious alcohol brands across Europe.
Nadia LaMond is a Customer Success Manager at Bemakers, where she excels in fostering strong client relationships and driving customer satisfaction within the alcohol distribution industry. With extensive experience in global sales, marketing, and strategic planning from her previous roles in the fashion and publishing industries, Nadia brings a wealth of expertise in account management, digital marketing, and stakeholder engagement.
Bemakers is the trusted partner for ambitious alcohol brands seeking global expansion. The company simplifies distribution by automating complex excise duties, tax, customs, and shipping procedures, allowing clients to focus on crafting and marketing exceptional products.
With a growing roster of over 150 alcohol brands, Bemakers is the preferred choice for stress-free international distribution.