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Learn the essentials of influencer marketing and why it's crucial for beverage brands. |
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Gain insights on building successful influencer collaborations from both brand and influencer perspectives. |
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Explore the latest trends in social media marketing for 2025 and how to stay ahead of the competition. |
Mads Schytte
Influencer at Whiskytossen | Madogmonopolet
Mads Schytte is a seasoned social media expert with over 15 years of experience. He is the founder of "Whiskytossen" and "Mad & Monopolet," both launched in 2019. Previously, he co-founded the successful food blog Gastromand before going solo to create content reflecting his passions for whisky, food, travel, and family life. Today, "Whiskytossen" is one of Denmark’s leading whisky profiles on Instagram, attracting a loyal community of whisky enthusiasts who share Mads' belief that whisky is for everyone. Skål and welcome!
Søren Krogh
Director | Global Brand Advisory at Bemakers
Søren Krogh Sørensen is the Director of Global Brand Advisory at Bemakers, where he guides brand partners through European market activation and supports the on-trade community’s growth. With over 20 years in the beverage industry, including 19 years in high-end bars and a decade in brand development, Søren brings extensive expertise in fostering connections between brands and their audience. His leadership at Bemakers Trade is key to advancing innovative distribution solutions for ambitious alcohol brands across Europe.
HOST: Nadia Lamond
Customer Success Manager at Bemakers
Nadia LaMond is a Customer Success Manager at Bemakers, where she excels in fostering strong client relationships and driving customer satisfaction within the alcohol distribution industry. With extensive experience in global sales, marketing, and strategic planning from her previous roles in the fashion and publishing industries, Nadia brings a wealth of expertise in account management, digital marketing, and stakeholder engagement.
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STU CONROY
DIRECTOR OF INNOVATION AND ECOMMERCE
HIGHLANDS
Stu Conroy embarked on his entrepreneurial journey in 2000 with the founding of Activ8, a company dedicated to selling tech accessories globally through multiple channels. Setting up a factory in Guangzhou, China in 2025, Stu mastered the crucial elements from the factory floor to sales.
Over the years, Stu has built a reputation for leveraging innovative strategies to achieve international success in e-commerce. Currently, he plays a pivotal role in Highlands' senior leadership team, spearheading innovation, and e-commerce initiatives. His mission is to help clients navigate and capitalise on new platforms and territories, driving growth and expanding market reach.
His strategic vision and deep understanding of e-commerce dynamics have positioned Highlands at the forefront of multichannel deployment.
OLIVER STANNARD
HEAD OF PAID MEDIA | EUROPE
HIGHLANDS
With a passion for business inspired by family members, Ollie ventured into e-commerce during his teenage years, launching several successful businesses. In 2018, he joined Activ8, which was acquired by Highlands in 2021, bringing his innovative strategies to the forefront.
As Head of Paid Media at Highlands' European office, Ollie oversees all paid spending activities. Initially focusing on Amazon marketing, he expanded the team's capabilities to include Meta and Google. His work with the performance marketing team has significantly improved traffic and campaign efficiency.
His leadership has led to remarkable growth, positioning his clients for unparalleled success in the dynamic digital landscape.
MARIA ERIKSEN-JENSEN
CHIEF MARKETING OFFICER
BEMAKERS
Maria is an accomplished Chief Marketing Officer at Bemakers, with extensive experience in digital and commercial transformation, digital marketing as well as revenue operations. She works closely with the Bemakers brand partners on developing their activation strategies, including activating on Amazon, Nordic monopolies, and owned channels. With a robust background in both marketing and business development, she excels at identifying market opportunities and crafting strategies that resonate with customers.
HOST: NADIA LAMOND
CUSTOMER SUCCESS MANAGER
BEMAKERS
Nadia LaMond is a seasoned Customer Success Manager at Bemakers, where she excels in fostering strong client relationships and driving customer satisfaction within the alcohol distribution industry. With extensive experience in global sales, marketing, and strategic planning from her previous roles in the fashion and publishing industries, Nadia brings a wealth of expertise in account management, digital marketing, and stakeholder engagement.