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LAUNCH YOUR BEVERAGE BRAND IN ON-TRADE 2025

Discover the essential strategies to launch and grow your beverage brand in the dynamic on-trade market of 2025.

From navigating key market trends to leveraging effective distribution channels, this webinar is your roadmap to success in the hospitality industry.

Sign up now to reserve a seat at the webinar.

TIME: January 2025 

Breaking Into the On-Trade Market: How to Launch and Thrive in 2025

Join us for an exclusive webinar where industry professionals will share actionable strategies for breaking into the on-trade market.

Key learnings from the webinar: 

Insights into the latest on-trade market trends shaping 2025.

Strategies to establish strong partnerships with bars, restaurants, and hotels.

Practical tips on branding, positioning, and maximizing sales in the competitive on-trade sector.

WEBINAR AGENDA:

1. The Essentials of Influencer Marketing

Discussion on the key to social media engagement and why influencer marketing is essential for beverage brands. Additionally, practical advice will be provided on the do's and don'ts for using social media to engage with your audience effectively across the platforms.

2. Building Successful Influencer Collaborations

We will explore how brands can work effective with influencers and focusing on whether to use an agency or find influencers independently. Mads Schytte will share insights on what has worked best for him as an influencer over the past 15 years and tips on leveraging platforms like TikTok, Instagram, and Facebook - especially if brands are maintaining their own profiles on these channels.

3. Influencer Marketing in 2025

Looking to the future, this section will explore where influencer marketing is heading in 2025, including upcoming trends and platforms that will shape beverage brands marketing strategies. Attendees will receive actionable insights on how to stay ahead of these changes and how the brands can efficiently activate influencer collaborations in an evolving digital landscape.

4. Q&A Session

The participants will get a chance to ask their questions directly from the speakers.

SPEAKERS

Mads SchytteMads Schytte picture_square
Influencer at Whiskytossen | Madogmonopolet

Mads Schytte is a seasoned social media expert with over 15 years of experience. He is the founder of "Whiskytossen" and "Mad & Monopolet," both launched in 2019. Previously, he co-founded the successful food blog Gastromand before going solo to create content reflecting his passions for whisky, food, travel, and family life. Today, "Whiskytossen" is one of Denmark’s leading whisky profiles on Instagram, attracting a loyal community of whisky enthusiasts who share Mads' belief that whisky is for everyone. Skål and welcome!

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Søren KroghSøren Krogh LI Picture v3
Director | Global Brand Advisory at Bemakers

Søren Krogh Sørensen is the Director of Global Brand Advisory at Bemakers, where he guides brand partners through European market activation and supports the on-trade community’s growth. With over 20 years in the beverage industry, including 19 years in high-end bars and a decade in brand development, Søren brings extensive expertise in fostering connections between brands and their audience. His leadership at Bemakers Trade is key to advancing innovative distribution solutions for ambitious alcohol brands across Europe.

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HOST: Nadia Lamondnadia.profilepic_square
Customer Success Manager at Bemakers

Nadia LaMond is a Customer Success Manager at Bemakers, where she excels in fostering strong client relationships and driving customer satisfaction within the alcohol distribution industry. With extensive experience in global sales, marketing, and strategic planning from her previous roles in the fashion and publishing industries, Nadia brings a wealth of expertise in account management, digital marketing, and stakeholder engagement.

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Presented by

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Bemakers is the trusted partner for ambitious alcohol brands seeking global expansion. The company simplifies distribution by automating complex excise duties, tax, customs, and shipping procedures, allowing clients to focus on crafting and marketing exceptional products.

With a growing roster of over 150 alcohol brands, Bemakers is the preferred choice for stress-free international distribution.

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