Free webinar:

SUSTAINABILITY AND BEVERAGE BRANDS 2026

Sustainability is no longer just a brand story - it's shaping commercial decisions and is an integral part of growing a brand in 2026. 

Join this webinar to learn from industry experts what are the current sustainability expectations and key considerations for beverage brands as well as how the landscape is evolving.

DATE: Tuesday 17th of March 2026
TIME: 10.00 - 11.00 CET

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Building a sustainable beverage brand in 2026

Across Europe, beverage brands are assessed not only on quality and price, but also on their sustainability performance as buyers are placing increasing emphasis on climate impact, supply chain transparency, and responsible sourcing.

This shift creates both challenges and opportunities. Brands that take a structured approach to sustainability will be better positioned in the evolving market. However, expectations are not always clear, and getting started can feel overwhelming.

Join the webinar to learn from sustainability experts in beverage industry how to navigate the complexities of the field.

KEY LEARNINGS FROM THE WEBINAR:

What sustainability means in the beverage industry today and why it is commercially critical in 2026

How to approach sustainability so that it becomes a continuous priority and manageable

Find out the key sustainability shifts shaping the European beverage market over the next 3–5 year

WEBINAR AGENDA:

1. Sustainability in beverage industry - and Systembolaget

Linda Johansson will share perspectives on the current situation of the sustainability in beverage industry. She will introduce the Systembolaget's 2023 goals and the initiatives that are in place as well as what are the concrete expectations from their producers as well as the products that are listed in Systembolaget.

2. Being a Sustainable beverage brand

Gry 

3. Panel discussion 

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4. Q&A Session

The participants will get a chance to ask their questions directly from the speakers.

SPEAKERS

Linda JohanssonLinda_Johansson_Hållbarhetsansvarig_square
Sustainability Manager at Systembolaget

Linda Johansson joined Systembolaget, Sweden's alcohol monopoly, in 2021 to work with sustainable purchasing of beverages, after working 13 years at the H&M Group. Ms Johansson's current main responsibility at Systembolaget is to integrate sustainability into the business and lead the stakeholder dialogue around climate.

Ms Johansson have spent 11 years in India and Bangladesh, and started her professional career working for a Swedish NGO in Dhaka, Bangladesh, before joining the H&M Group. Ms Johansson’s experience covers the full supply chain from manufacturing to sales, always with a sustainability focus and by using approaches grounded in business and sustainability.

Ms Johansson holds an M.A in Political Science and a B.A in Economic history from Lund University, Sweden, which also included studies at the University of Manchester, UK through the Erasmus exchange programme.

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Gry MontielGry_Montiel
ESG Consultant | CEO & Co-Founder of Agave by Montiel

Gry Montiel is an independent consultant in the area of ESG and sustainability with more than 16 years of experience. She specializes in supply chain issues - on both social and environmental topics - as well as in ethical business models. With a background in retail and a large purchasing organization, she understands the dynamics between buyer and brand and what it takes to make processes and policies work in practice. She has worked with amfori for many years, both in her previous position and currently as a consultant.

Gry is also the Co-founder of Agave by Montiel ApS - an importer of Mexican spirits to the European market - and has a personal interest in working with SMEs and small producers within the food and beverage industry.

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HOST: Louise Reinhardt
Louise image squareLead Client Manager at Bemakers

Louise Reinhardt is Lead Client Manager at Bemakers, where she helps beverage brands expand across European markets. She specializes in onboarding, market entry strategy, and driving sales — including leading Bemakers’ work with Systembolaget.

With a background in Customer Success and a Master’s degree from Copenhagen Business School, Louise combines commercial insight with a strong focus on customer experience and long-term brand growth.

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Presented by

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Bemakers is the trusted partner for ambitious alcohol brands seeking global expansion. The company simplifies distribution by automating complex excise duties, tax, customs, and shipping procedures, allowing clients to focus on crafting and marketing exceptional products.

With a growing roster of over 150 alcohol brands, Bemakers is the preferred choice for stress-free international distribution.

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Bemakers, 2024