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NAVIGATING THE SWEDISH MONOPOLY MARKET AS A BEVERAGE BRAND - PART 2

In this webinar for beverage brands looking to expand their presence in Scandinavia, we will explore the key elements of the procurement stage of the Swedish Systembolaget together with David Benge, purchaser from the Swedish monopoly Systembolaget. 

Navigating the Swedish monopoly Systembolaget

This webinar provides you with insights on the key considerations beverage brand owners need to go through do before expanding to the Swedish monopoly market.

Key learnings from the webinar: 

Understanding the structure and function of the Swedish monopoly.

Key considerations in the procurement process for beverage brands and the impact of the sustainability goals.

Insights into the Swedish Systembolaget’s procurement criteria and processes.

 

WEBINAR AGENDA:

1. Systembolaget in brief

Overview of the Swedish alcohol monopoly system, sustainability and compliance and its implications for beverage brands.

2. Spirits in Systembolaget as a subgategorySustainability and Compliance from Systembolaget's Perspective

Exploring sustainability and compliance in Systembolaget’s procurement process.

3. Listing Your Products with Bemakers

Practical information on entry processes, labeling, traceability, and sustainability.

4. Q&A Session

Get the chance to ask your questions directly from the speakers.

SPEAKERS

Speaker: David Bengedavid-benge-image-1
Purchaser at Systembolaget

David Benge is a purchaser at Systembolaget for spirits, ready-mixed drinks, flavoured wine, fruit wine and other sparkling products.

 

Host: Louise ReinhardtLouise image square
Customer Success Manager at Bemakers

Louise helps Bemakers' beverage brands navigate alcohol distribution industry in Europe including on-boarding and driving sales in Systembolaget. 

 

Presented by

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Bemakers is the trusted partner for ambitious alcohol brands seeking global expansion. The company simplifies distribution by automating complex excise duties, tax, customs, and shipping procedures, allowing clients to focus on crafting and marketing exceptional products.

With a growing roster of over 150 alcohol brands, Bemakers is the preferred choice for stress-free international distribution.

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MEET THE SPEAKERS:

speaker StuSTU CONROY

DIRECTOR OF INNOVATION AND ECOMMERCE
HIGHLANDS

Stu Conroy embarked on his entrepreneurial journey in 2000 with the founding of Activ8, a company dedicated to selling tech accessories globally through multiple channels. Setting up a factory in Guangzhou, China in 2025, Stu mastered the crucial elements from the factory floor to sales.

Over the years, Stu has built a reputation for leveraging innovative strategies to achieve international success in e-commerce. Currently, he plays a pivotal role in Highlands' senior leadership team, spearheading innovation, and e-commerce initiatives. His mission is to help clients navigate and capitalise on new platforms and territories, driving growth and expanding market reach.

His strategic vision and deep understanding of e-commerce dynamics have positioned Highlands at the forefront of multichannel deployment.

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speaker OliverOLIVER STANNARD

HEAD OF PAID MEDIA | EUROPE
HIGHLANDS

With a passion for business inspired by family members, Ollie ventured into e-commerce during his teenage years, launching several successful businesses. In 2018, he joined Activ8, which was acquired by Highlands in 2021, bringing his innovative strategies to the forefront.

As Head of Paid Media at Highlands' European office, Ollie oversees all paid spending activities. Initially focusing on Amazon marketing, he expanded the team's capabilities to include Meta and Google. His work with the performance marketing team has significantly improved traffic and campaign efficiency.

His leadership has led to remarkable growth, positioning his clients for unparalleled success in the dynamic digital landscape.

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maria squareMARIA ERIKSEN-JENSEN

CHIEF MARKETING OFFICER
BEMAKERS

Maria is an accomplished Chief Marketing Officer at Bemakers, with extensive experience in digital and commercial transformation, digital marketing as well as revenue operations. She works closely with the Bemakers brand partners on developing their activation strategies, including activating on Amazon, Nordic monopolies, and owned channels. With a robust background in both marketing and business development, she excels at identifying market opportunities and crafting strategies that resonate with customers.

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nadia.profilepic_squareHOST: NADIA LAMOND

CUSTOMER SUCCESS MANAGER
BEMAKERS

Nadia LaMond is a seasoned Customer Success Manager at Bemakers, where she excels in fostering strong client relationships and driving customer satisfaction within the alcohol distribution industry. With extensive experience in global sales, marketing, and strategic planning from her previous roles in the fashion and publishing industries, Nadia brings a wealth of expertise in account management, digital marketing, and stakeholder engagement. 

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Bemakers, 2024